Media Convergence: Tools From a Journalist’s Backpack

One cohesive story told through photos, videos, audio and copywriting.

During my years in a newsroom, my colleagues and I worked hard to deliver complex information in comprehensive but straightforward reports to our audiences.

We knew that each medium – video, photo, audio and print – excelled in translating a particular type of data into a consumable package. So, we brought our newsroom’s disparate departments together.  Experts in print journalism, photojournalism, video journalism and radio production contributed to every project in a practice called “convergence journalism.”

The result was a staggering improvement in the depth and breadth of our reportage, and our audience responded.  Engagement improved – not just with our content, but within the community we were serving. 

Our journalism had translated into civic action.

I knew we’d uncovered something valuable.  So, I took that lesson and built upon it.

Journalism Samples

Testing the Waters

In 2018, I partnered with a South Sudanese non-governmental organization (NGO) to produce a multimedia documentary.

The NGO hoped to receive timely, versatile content that it could use in its humanitarian campaigns.

Below, you’ll find a trailer, modified for this website, promoting the project’s video component, “CAMP15.”

WARNING: GRAPHIC CONTENT

The project was an instant success.

Both the NGO’s board of directors and the public received it warmly, and the project’s messaging made waves among Afrocentric non-profits.

I had, I felt, demonstrated that the methodologies my colleagues and I had practiced in the newsroom could work just as well – if not better – when targeting a specific audience.

Going Corporate

After discovering the world of B2B marketing, I’ve found a niche that feels like home. Over the past few years, I’ve continued to build on my learnings while refining my processes to excel in this unique field.

Now, I have a proven, repeatable model that:

  • Establishes thought leadership
  • Drives organic engagement
  • Produces modular, evergreen content

I co-founded PartnerTalks, which grew into an award-winning multimedia franchise.

In 2023, PartnerTalks served as the media sponsor for DynamicsCon Live, a premier conference held in Scottsdale, AZ. The event focused on Dynamics GP, Power Platform, and the Dynamics 365 suite of products.

You can check out our photos of DynamicsCon LIVE 2023 HERE!

Photo by Jon R Martin

We can’t wait to shoot next year’s conference in Denver, CO!

I ghost-wrote sections of Success Mindsets: How Top Entrepreneurs Succeed in Business and Life. It went on to become a bestseller.

I produced the Sticky Branding Podcast, which attracted some of the world’s top business minds.

Let’s Grab a (Virtual) Coffee

To learn more about what I do – and how it will benefit your business – shoot me an email. We’ll set up a meeting time and go over your business’ needs.