Think you’re going to make it to the top of the rankings with just text alone? Modern SEO is increasingly about how users experience your page, and multimedia is a crucial part of this. If you’re not incorporating multimedia into your B2B content, then you could be missing out on a big chunk of your audience and those top rankings you crave.
We often have a misconception that the more complicated our products or services are, the more academic our content has to be. This often seems to play out in B2B SEO where businesses are trying to attract the attention of well-educated, high-ranking employees in other businesses.
This misses one of the key points of SEO – that everybody wants quick, easy access to quality information.
Jon R Martin 